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Ode To The Unsung Heroes Of The Market Research Industry
By Patricio Pagani Predicting the future is a tricky business. If you don’t agree, ask these people … ‘The horse is here to stay but the automobile is only a novelty, a fad.’ President of the Michigan...
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Latin America: The Next Frontier for Online Market Research
Reposting courtesy of Kinesis Survey. Leslie Townsend, Kinesis Survey Technologies CEO will be speaking at Insight Innovation Exchange São Paulo. There are numerous Latin American market research...
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Submissions and Voting Now Open for Competition that Supports Disruptive...
NEW YORK, NY – January 10, 2013 – Insight Innovation, a recently launched platform that aims to help the marketing research and consumer insights industry adapt to the rapid change due to surfacing...
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Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together”...
By Brian Singh. Reposting courtesy of GreenBook Blog. The opening and closing sessions of Under the Radar provided a clear perspective into where marketing research is heading. With the emergence of...
View ArticleShould We Fear Technology?
By Adriana Rocha of eCGlobal Solutions. Adriana will be presenting at the Insight Innovation Exchange São Paulo. It’s been interesting to follow some recent discussions and articles on the GreenBook...
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Why I Hate Insights
By Suzana Pamplona of Johnson & Johnson. Suzana will be speaking at the Insight Innovation Exchange São Paulo. I’ve always detested the word insights. I find it pretentious and shallow. I could not...
View ArticleState of the Web and Mobile 2012
by Wakoopa Wakoopa’s annual study on the digital lives of more than 29.000 consumers In an age of information overflow the issue is not how to make the measurable things important, but how to measure...
View ArticleMILLWARD BROWN’S FUTURES GROUP IDENTIFIES TOP 10 EMERGING DIGITAL AND MEDIA...
Millward Brown, a global research agency, expert in helping companies grow great brands, today released its annual top 10 digital and media predictions, highlighting growing trends in the media sector....
View ArticleMeet Generation Edge
By Ian Pierpoint of The Sound Research. Ian will be speaking at the Insight Innovation Exchange LatAm 2013. Generation Edge. This is the name my firm, The Sound Research, has coined for the newest...
View ArticleBuilding Engagement in Online Communities: BRIC by BRIC
By Communispace Consumers in BRIC markets (Brazil, Russia, India, and China) account for nearly one-third of the world’s online population and experiment with social media more broadly than any other...
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